@wineswithjac

Work With Me

I'm Jaclene Liew, a WSET Diploma-certified wine communicator, brand strategist, wine educator and writer based in Singapore. Jury member of the Tatler Dining Awards.I create content mainly on Instagram. My work sits at the intersection of fine wine expertise, luxury lifestyle, and compelling storytelling.My audience isn't everyone. It's the professionals, collectors, and culturally fluent consumers who are already spending on the things you sell or about to. My followers take my recommendations seriously because they trust me.All content shot on Fujifilm x100vi and iPhone.
Available in English and Mandarin.

THE NUMBERS

My follower count is small by design. this is a niche, high-trust audience built on genuine wine expertise, not viral trends.Below are my Instagram statistics for @wineswithjac, from 1 Jan 2025 to 28 Feb 2026:

3K followers · 8.88% engagement rate · 7.5–30K+ view per post
3.5M+ total views: 2 posts exceeded 1 million organic views in the past 12 months.
Share rate is nearly double save rate: content travels beyond the existing audience organically.
Engagement rate exceeds average: industry benchmark engagement for accounts under 10K followers is 3-6%.
Organic data, no paid distribution for all my content.

My account is for brands that care about reaching the right person rather than the most people.I also post on TikTok, Substack, and Xiaohongshu (redbook).

THE AUDIENCE

My Instagram followers are not typical lifestyle audience. My audience skewing towards finance and business professionals, wine collectors, and luxury lifestyle consumers.I have an audience that is harder to reach through most lifestyle creators.

66% male, 34% female
Core bracket age 25–44: 78% of followers
International reach: Singapore: 47% · United States: 11% · Malaysia: 6% · Australia: 4% · United Kingdom: 3% · Hong Kong: 2% · France: 2% · Thailand: 1.5% · Canada: 1.5%
Potential audience size: 5.1–6 million: 53% of followers are based outside Singapore across key luxury markets.

High save rate relative to follower count signals a considered, purchase-intent audience who are bookmarking for future action. My share rate is nearly double save rate, meaning content travels organically beyond the existing audience without paid promotion.

What I Offer

Every piece of content I create is grounded in genuine wine knowledge, editorial sensibility, and a firsthand understanding of the premium and luxury brands.Below are the formats I offer (mainly on Instagram) and what each one is built to do.

IG Post or Carousel

Narrative-led content rooted in genuine expertise. Carousels perform particularly well for brand storytelling and product education. This is the content people save, share, and return to.
No additional charge for posting on IG story.Starting from SGD $600

IG Reel / TT Video

Short-form video with proven breakout reach. Organic views regularly hit 5–10x follower count. Two reels exceeded 1 million views in the past 12 months organically.
No additional charge for posting on IG story & cross-posting to TT.Starting from SGD $800

Event Attendance & Coverage

Coverage of launches, private dinners, and brand experiences. Already present in Singapore's fine wine circles and society.Starting from SGD $1,000

Bundled packages and gifting collaborations considered for the right fit. Reach out to discuss.

BEST SUITED FOR

The right partnership is one where the brand fits naturally into the world I've already built. I don't create content that feels like advertising and I work with brands that my audience would care about.These are the categories where that fit tends to be strongest.

Wine and spirits brands
Premium lifestyle brands
Fine dining and premium-casual
Luxury goods: watches, automotive, fashion
Luxury hospitality and travel

PAST CLIENTS & PARTNERS

A selection of brands I have worked with across wine, luxury lifestyle, hospitality, fashion, and wellness.

Some brands I've worked with include: luxury brands (Chanel, Dior Beauty), hospitality groups (Hilton, Alila), premium wine brands (Seña, Couvent des Jacobins), premium spirit brands (Guizhou Xijiu), luxury lifestyle brands (Porsche), wine importers (Fermented, Wine Kin, WEA), fine dining and premium-casual F&B (South Bridge Reserve, 67 Pall Mall, Ingleside, Nicolas Le Restaurant, Ce Soir), premium lifestyle brands (Ultrahuman, Xandro Labs, Locohol).

IN THE PRESS

Bylines in a+ Magazine, The Peak, and 88 Bamboo.
Featured in Tatler, Augustman, and a+ Magazine.Jury Member, Tatler Dining Awards (Singapore).

Let's Work Together

For paid collaborations, gifting, or event partnerships, kindly get in touch. I can be reach at [email protected] or drop me a DM on my Instagram @wineswithjacBrands I work with tend to come back.